The 14th annual Sweetwater 420 Fest set to takeover downtown Atlanta this weekend, as Happy Ending Productions will pair the finest musical offerings with the legendary craft beer of Sweetwater Brewing Company from April 20-22. This all started in 2004 as a small Earth Day celebration at Sweetwater Brewery, and has since grown to the epic grounds of Centennial Olympic Park, while maintaining a sustainable focus on creating a cleaner and safer planet for all.
You can expect tunes as funky as the fermented fizz– ambers with your jams, pale ale while you ride the rail, indie rock and Doppelbocks, Hop Hash with your favorite hip-hop, a cold wheat before they drop the beat, how about Sturgill with a stellar stout? While hops and jambands may reign supreme, there is enough variety at 420 Fest for everybody to quench their respective thirst.
The musical lineup includes String Cheese Incident (x2), Umphrey’s McGee (x2), Tedeschi Trucks Band, Sturgill Simpson, Joe Russo’s Almost Dead (x2), Greensky Bluegrass, The Infamous Stringdusters, Vulfpeck, SOJA, The Motet, Sister Sparrow & the Dirty Birds, Spafford, TAUK, and many more. In addition to his own set, the 15-year-old phenom Brandon “Taz” Niederauer will be lending out his prodiguous talents as the Artist-at-Large for the weekend.
Did we mention the beer? In addition to Sweetwater’s four flagship styles (420, IPA, Hash, Blue), the brewery will be rolling out over 25 unique beers for your palatable pleasure. The featured brew will be “a big tropical, hazy IPA” called Ground Score, which is a collaboration between Kyle Hollingsworth (The String Cheese Incident) and Relix Magazine, with Sweetwater Brewing Company at the reigns, of course. There should be something for everybody, with more collaborations, a healthy dose of the Woodlands series, and even a few vintage beers from years’ past.
Staying true to the festival’s roots, the Planet 420 Eco Village is a prominent part of the 420 Fest experience. We would love for everybody to check out the plethora hands-on workshops, provided in an effort to engage and educate people on way they can be more eco-friendly in their day-to-day lives. More information on specific organizations can be found here.
For more information and tickets, please visit the Sweetwater 420 Festival website.
Written by Richard Oakley
Photograph © Dave Vann courtesy of Sweetwater 420 Fest